SYNOPSIS

A film crew working for an edgy media company travels to Argentina to profile a local musician, but their ineptitude leads them into the wrong country. As the crew collaborates with locals to fabricate a trend, unexpected connections blossom while a pervasive health crisis looms unacknowledged
in the background.

DIRECTOR’S
BIOGRAPHY


Amalia Ulman is an artist and filmmaker based in New York. Her first film, El Planeta, premiered at Sundance 2021 and was the opening night selection at MoMA’s New Directors/New Films 2021. It was nominated for two Gotham Awards in 2021 and won the Heterodox Award at the 2022 Cinema Eye Honors. In the realm of fine arts, Ulman’s work has often dealt with performance and storytelling. Her groundbreaking piece Excellences & Perfections (2014), one of the first to use fiction in social media, was archived by Rhizome at the New Museum in New York City and exhibited at the Tate Modern and Whitechapel Gallery in London, among others.


Selected Director’s Filmography:
2021 El Planeta

COMMENTS OF THE DIRECTOR


Magic Farm is the convergence of a lot of themes that I have always explored in my work: appearances, seduction, and exploitation, now contextualized in my home country of Argentina.

It all started when I first learned about the problem of glyphosates in the Global South. My grandma’s sister, who still lives in rural Argentina, was going blind due to the agrochemicals sprayed near her home. Like many others affected by the spraying on Monsanto plantations, she felt that there was nothing she could do except resign herself to a new life in darkness: the connections between the government and the corporations are too strong to fight against.

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In Latin America when things are very corrupt or very sad, they often aren’t talked about. It is in bad taste to mention such things in front of guests. It is “impolite.”  

This idea of miscommunication between host and guest is what brought me to the unserious world of hipster journalism, typified in the 2010s by Vice News, where unserious, semi-gonzo film crews visit “third world” countries in search of a bizarre story and a catchy headline. While Jackass-meets-Travel-Channel sounds harmless enough, the explosion of this genre in the 2010s, revealed that much of what was being made was just the old ethnographic exploitation dressed in new “inclusive” disguise. (My interest in Vice and hipster media runs deep: my father is a Gen-X deadbeat edgelord skater who collected the original Vice Magazine in the 90s. Often, it was guys like him who were the bosses of my friends on these productions.)

I have been on both sides of the film’s host-guest equation throughout my life. I’ve been both the Latina immigrant with poor English and the gringa staying at a luxury hotel for an arts conference in Mexico City. Both the provincial girl going out of her way to host the visiting Yankees (maybe in an attempt to escape with them to a better place) and the white girl being shown around in poorer countries on careful, selective routes. 

This dichotomy is something I’ve always found fascinating (albeit exhausting) and it is something I hope is portrayed in Magic Farm. It is a film where, more and less innocently, everyone is lying to each other. On one hand, the American crew is more than willing to make the locals look stupid, and on the other, the Argentinians are not disclosing the whole truth about the dangers of being in the village. 

In my work I like to show silver linings and the beauty of human connection and collaboration in not-so-perfect settings. In El Planeta it was the mother-daughter relationship against the grim backdrop of an imminent eviction. In Magic Farm it is desire, curiosity, and interpersonal relationships in the midst of a health and environmental disaster. 

Like the Spanish Cold War classic Welcome Mr. Marshall! (dir. Luis García Berlanga, 1953), this is a film about many characters working together towards a common goal that is, ultimately, a lie. Despite my story’s  bitter ending, and the uselessness of the documentary that they fabricate (in fact, it will never even air), the characters develop relationships through the production that will alter the course of their lives. So their efforts at fiction have a value far more valuable and less cynical than they ever intended.

MAIN
CAST


Chloë Sevigny as Edna
Alex Wolff as Jeff
Joe Apollonio as Justin
Camila del Campo as Manchi
Simon Rex as Dave

MAIN
CREW


Director: Amalia Ulman
Screenplay: Amalia Ulman
Cinematography: Carlos Rigo Bellver
Editing: Arturo Sosa
Music: Burke Batelle p/k/a Chicken
Sound Design: Leandro De Loredo
Production Design: Marina Raggio
Producer: Alex Hughes, Riccardo Maddalosso,
Eugene Kotlyarenko
Executive Producer: Efe Çakarel, Jason Ropell,
Zane Mayer, Laura Jacobs, Santiago Gallelli,
Matias Roveda, Benjamin Domenech, Tim Headington, Lia Buman, Ana Leocha, Amalia Ulman, Ella Bishops, Pau Suris

TECHNICAL
DETAILS


Original title: Magic Farm
International title: Magic Farm
Duration: 93 min
Aspect Ratio: 1.78:1
Format: DCP
Sound: 5.1
Year: 2025
Original language: English, Spanish
Countries of production: Argentina, United States
Production Companies: Spacemaker Productions,
REI Pictures, Tango Entertainment, MUBI

INTERNATIONAL
PRESS


Obscured Pictures
magicfarm@obscuredpictures.com